U.S. Pharmacopeia

As we approach our 200th anniversary year in 2020, USP CEO Ron Piervincenzi announces a major milestone in USP's publication history, the conclusion of the USP–NF printed product. Read more. Novel Excipients: New Hope for Therapeutic Innovations.…

Unique selling proposition - Wikipedia

The unique selling proposition (USP) or unique selling point is a marketing concept first proposed as a theory to explain a pattern in successful advertising campaigns of the early 1940s. The USP theory states that such campaigns made unique propositions to customers that convinced them to switch brands.…